Quality finish and fit and doesn't look cheap. You'll find it easy and faster to change plates during your workout. Avoids having to squat to floor to do this each time. Nice height for bent over single arm rows if you don't have a bench. Was easy to assemble and feels very sturdy. Doesn't occupy any more floor space than you would with the dumbbells (it's only slightly larger) plus you can put your other exercise stuff in the bottom shelve. Well thought out design. Rubber mat for top and each shelving to minimize scratching of paint. Open design on both sides so access to plates for simultaneous dual handed change of plates. If it was closer to $100, it would have been a no-brainer for anyone getting the dumbbells.
